BeeOasis Step 4
Google founders Larry Page and Sergey Brin studied computer science at Stanford University. Their research concentrated on the mathematical properties of the World Wide Web. Specifically, they wanted to understand the patterns of its link structure.
Page and Brin reasoned that not only could they count the number of pages linked to a given web page, but they could also measure the importance of these links. For this, they developed the PageRank algorithm: a mathematical recipe that follows a set of rules for calculating the importance of web pages.
With this idea, in September 1998, Brin and Page made a search engine which became the foundation for Google. Today Google is one of the most respected brands in the world. About 200,000,000 people use it every day. You can even find the word “google” in the dictionary. It means to search for information online, as in “Mary googled for recipes.”
Google amassed great wealth by combining advertising with search results. In 2006, the company reported about 10.5 billion dollars in advertising revenue. With its rise to dominance, other companies have felt pressure to compete. In February 2008, Microsoft offered 45 billion dollars to acquire Yahoo in order to gain its advertising services and contend with Google.
Google mission is: “to organize the world’s information and make it universally accessible and useful.” To do so, it has created or purchased other services besides search, including: maps, documents, mail, news, translation, and video (youtube). Though its motto is “Don’t Be Evil,” some people distrust the company’s control over information. One thing is sure: Google’s enormous power and explosive growth make it an extremely important company to watch.