BeeOasis Step 3
“It does not do to leave a live dragon out of your calculations, if you live near him.” ― J.R.R. Tolkien, The Hobbit
Down on the corner, next to the bank, he saw a foot the size of a truck. Well, it wasn’t exactly a foot. It was more like a bird’s claw. And it was dark red. John looked up and up at the leg attached to the foot.
When he saw it, he felt a pain in his chest, and he could not breathe. He was looking into the fiery red eyes of a beast, a dragon to be exact.
John’s eyes met the eyes of the beast, and those big eyes looked right back at him. Then the dragon moved closer and opened its mouth. The noise that came out was the loudest sound John had ever heard.
The noise broke the glass in the window and threw John onto the floor. Then came the fire. It filled John’s office, burning his desk, papers, books, chairs.
John got up as fast as he could. He turned and ran for the door, and the fire chased him. Just as he reached the door to the hallway, John’s pants caught fire.
He ran down the stairs and out the back door, the seat of his pants still burning. Luckily, there was a bird bath across the street with some water in it. John jumped in the bird bath and put out the fire on his pants. As the fire hissed out, three little birds flew off into the sky.
As soon as the fire on his pants was out, John ran away from his office and the dragon, and he never returned to his business again.
Indeed, dragons can scare a person forever. In the book The Hobbit, the great writer J.R.R. Tolkien said that if you live near a dragon, it is not wise to leave him out of your planning. The point is that you should be ready for the dragon and what he can do to you.
For John, the dragon is a metaphor for the problems that happened in his business. Maybe the dragon is John’s competitor whose success is like fire that burns John’s customers away.
Maybe the dragon is the faults in John’s business that destroy his success. Or maybe the dragon is John himself. His thinking, doubts, or lack of planning made the business self-destruct.
The dragon could also be John’s failure to promote and market his business. Let’s say that John has a great product. But if nobody knows about it, then the marketing failure can be just like dragon’s fire, destroying John’s business.
Clearly the moral of the story is that John needs to plan for dragons. He needs a plan for his business, and he needs a plan for promoting it. This will help him defeat the dragons in the business world.
The following section gives 5 tips for developing a basic marketing plan. The content is summarized into easy English from various online sources. Small business owners and business students can read this to learn how to launch products and do promotional campaigns.