BeeOasis Step 3
Steve entered the room. The programmers looked up at him from their desks. Steve looked right back at them. His eyes were not blinking. Steve said, “We need to have this done by next month.” “No way! We can’t write that much code by next month,” one of the programmers complained. But Steve, still not blinking, shot back, “Yes, you can. You can do it.”
No matter how much the programmers objected, Steve did not take “no” for an answer. In reality, the goal was unrealistic. But Steve believed he could bend reality. He could make reality fit his will, dreams, and visions for it. This ability was famously called “The Reality Distortion Field.”
With magical thinking, Steve Jobs had the ability to change or “distort” reality. He used willpower, force of personality, exaggeration, and persistence. He was able to believe something that others could not possibly believe. Sometimes it worked, and sometimes it didn’t.
This willpower and force of personality helped create Apple Computer. But it often made for difficult human relations. Eventually, there was a power struggle, and the board of directors asked Steve to leave. They kicked Steve Jobs out of his own company.
Steve sold his stock in Apple, and he created NeXT Computer. The NeXT computer was a great product but extremely expensive, and it was not financially successful. But after NeXT, Jobs was saved by a lucky break. He bought a small company from filmmaker George Lucas.
The company was called Pixar, and Jobs. . .